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  • Web Site Development

Our Process

The home building industry, by nature, is very complex. There are multiple stages to manage — sales, estimating, construction, warranty — and multiple relationships to nurture — prospects, customers, realtors, vendors, contractors, staff. And while there are a plethora of technology solutions out there to help you navigate and manage some of these areas, not many communicate with each other. And even fewer offer full integration at all levels within your website ecosystem.

Builder Incubator does not build traditional websites. We build powerful web solutions that integrate your back-office accounting, estimating and CRM software with all your digital marketing tools — lead-generation, automated email marketing, blog and social media. So you not only get a beautiful website designed and built specifically for the home builder, you get a powerful marketing engine that’s connected to your business software systems, allowing you greater operational efficiencies and helping you better grow your business.

Here’s how we do it:

The BI Website Process


Before we break ground, it’s important that we fully understand your company. So we take a deep dive into your business. Upon resurfacing, we’ll develop a Brand Discovery document outlining your company’s overall goals, pain-points, target audience(s), competition and key differentiators. This will be the foundation upon which we will build not only your website, but all of your marketing strategies going forward.
Phase I


Once our discovery is complete, we’ll prepare a project brief that outlines the overall project and its goals, the target audience and key messaging points. Then we’ll set expectations by establishing a timeline of specific activities and deliverables.
Phase II


Like an architect’s blueprint, we’ll develop a sitemap to establish your site’s overall navigational structure as well as identify each page and their relationship to one another. Then we’ll determine the content that goes on each page as well as define their hierarchy.
Phase III


Now the real fun begins. Using a powerful Content Management System (CMS) upon which we will build your site, we’ll begin designing the look and feel. But before we go too far, we’ll pause to get your feedback to make sure we’re headed in the right direction.
Phase IV


Once the design has been approved, we’ll begin building your entire site, which will include industry-specific functionality — model home, floorplan and move-in-ready inventories, community listings and galleries. But your site won’t just be an online digital brochure, it will be a powerful marketing engine.
Phase V


Our websites are designed specifically for the home builder industry. Your website will have powerful email marketing, blog and lead generation engines as standard features. Additionally, your Prosoft™ software will be fully integrated with your site through our BI Web Portal — connecting field superintendents, vendors, prospects and customers seamlessly.
Phase VI


Before we launch, we’ll thoroughly test your site on all web browsers and all devices. Since 90% of home buyers use the internet as a resource for decision-making, we know how important your website is for your business.
Phase VII


On the big day, we’ll be there to ensure everything goes as planned. We’ll address any feedback from users adapting to the new site, and make appropriate adjustments.
Phase VII


Our job is not over at launch. We’ll implement a solid maintenance plan to keep your site secure and up-to-date at all times. We’ll help you with ongoing needs such as landing pages, calls-to-action (CTAs) and page updates. And we’ll build and implement your automated email campaigns.
Phase IX